Lida Citroën is an executive coach, personal branding, and reputation management authority helping global executives, entrepreneurs, and thought leaders manage how they’re perceived and drive them toward ideal opportunities. She has helped thousands of individuals in more than 30 countries gain a fresh perspective on how to position themselves for success.

A passionate supporter of the military community, Lida has helped veterans transitioning to civilian careers, and assisted employers who seek to hire military talent. She currently serves as a member of the Board of Directors at Project Sanctuary. Her work with veterans comes from gratitude for their sacrifice.

She is a popular speaker at military installations and events on veteran hiring and teaches in the TAP program at the US Air Force Academy, Student Veterans of America, the IVMF at Syracuse University, GE Healthcare, The Walt Disney Company, Abbott, SHRM, and others. She is a regular writer for Military.com and appears in international media, often sharing her expertise in military transition.

As a professional keynote speaker and presenter, Lida’s popular TEDx Talk, Talks at Google presentation, and numerous courses on LinkedIn Learning showcase her empowering coaching style and message.

Lida has authored several award-winning books, including her most recent, The New Rules of Influence: How to authentically build trust, drive change, and make an impact.